Almost four years ago, I wrote a post that argues that SaaS will eventually win over on-premise software. At the time, Larry Ellison, Oracle CEO, still argued that SaaS was a fad.
Now, in 2015, it’s clear that SaaS has won the “delivery”. What’s more, SaaS has also created new markets, penetrating customer segments for which an on-premise software solution was cost prohibitive in the past. Dozens if not hundreds of successful SaaS vendors are hitting the market and seem to be covering every single business need in every vertical.
Are there still opportunities for new SaaS ventures?
Posted in Automated Marketing, Billing, Cloud Computing, Enterprise Software, Future of Software, HR, HubSpot, Internet Software, Marketing, New Ventures, Oracle, Pricing, Product Design, Product Management, Product Planning, SaaS, SaaS Go-to-Market, Salesforce.com, Small Businesses, SMB, SMB Market, Software, Software as a Service, Software Marketing, Technology, User Experience, Web Applications, Web User Experience
According to the Bureau of Labor Statistics in the US, only 44% of small businesses successfully make it through four years of operation. One reason is that because of their size, small businesses cannot master the skills that larger organizations have (such as marketing, sales, service and technology). So, it should not be a surprise that they have a hard time competing in the marketplace.
One of the areas that has been a weak spot for small businesses is the use of technology in general and software in particular.
From a software vendor standpoint, small businesses were traditionally overlooked as a target market. In fact, in the 1990’s, common wisdom was that successful software vendors should focus on large enterprises, where the money resides, and apply the direct sales model, with a $100K+ price tag. The wisdom at the time was that smaller price tags did not justify a direct sales force, and required indirect selling. Selling through resellers, however, was and still is hard to crack. It’s hard to get resellers to commit to sell a product before it gets traction. And even later, it’s hard to educate resellers to sell a product proficiently.
From a small business point of view, buying software is—simply put–not easy. How can a small business be expected to have the skills to evaluate new software? How can they be expected to master how to operate the software? How can they be expected to integrate it with other software? And, when it comes to on-premise software, how can they afford to deploy and manage the software?
But then SaaS came along.
Posted in Application Design, Application Lifecycle Management, Automated Marketing, Consumer Software, Customer Support, Enterprise Software, Future of Software, HubSpot, Internet Software, Internet Technology, Marketing, New Ventures, Pricing, Product Design, Product Management, Product Planning, SaaS, SaaS Go-to-Market, Salesforce.com, Small Businesses, SMB, SMB Market, Software, Software as a Service, Software Design, Software Marketing, Technology, User Experience Design, User Interface Design, Web Applications, Web User Experience, Web User Experience, Web User Interface, Webcollage