I was recently amused to bump into what seemed to be a silly offer: instead of developing your own marketing site for your
software-as-a-service business, buy a ready-made SaaS template site, swap in
some text and perhaps a few images, and get yourself a working site in minutes.
I had never spent time thinking which professions could use
ready-made site templates. If I had been forced to provide a quick answer, I
would have probably come up with some freelance professions (there would always
be “About Me” and “My Portfolio” pages, for one thing).
But, coming to think of it, it isn’t as clear that many professions or business
categories can truly live with a template-based site. I’m wondering: would all
local cleaners tell their story in a similar way?
Well, it may be that marketing SaaS businesses is simpler than
marketing local cleaners.