A few interesting articles around Oracle’s dance with SaaS, spurred by its recent acquisition of Taleo (CRM/HCM), for $3.4 billion:
It will certainly be an interesting ride.
Posted in Cloud Computing, Enterprise Software, Future of Software, HR, Human Resources, Oracle, SaaS, Salesforce.com, Software, Software as a Service, Software Marketing, Web Applications
Last month, Microsoft announced that it would start to automatically upgrade Internet Explorer on users’ PCs, essentially following the route Google Chrome has taken.
This announcement has gained publicity in the Internet-related software community as it was evident that this action was taken to react to Google Chrome’s increasing market share. Within a few years, Google Chrome usage has grown, and it is now not only the second most popular browser overall (surpassing Mozilla Firefox), but also similar in popularity to Internet Explorer 8.0, hence essentially (in a tied race) the most popular specific-version browser overall.
But, the significance of this release transcends the browser war. It highlights that long development cycles are becoming a thing of the past.
Posted in Agile, Agile Software Development, ALM, Application Lifecycle Management, Browser War, Cloud Computing, Distruptive Technology, Enterprise Software, Future of Software, Google, Google Chrome, Internet Explorer, Iterative Development, Oracle, Product Design, Product Management, Product Planning, SaaS, Software, Software as a Service, Software Engineering, Software Marketing, Software Methodology, Software Updates, Web Applications, Web Browser
Tagged Agile Software Development, Cloud Computing
I regularly try out new web applications, and I am often amazed to see web applications that assume that a “short introduction video” will get users to understand what the product does and how to use it.
Sure, people love videos, and watch tons of funny cat videos. But, application tutorials aren’t funny cat videos, at least in most cases. For one thing, especially if you’re marketing a SaaS application to business users, it’s likely that users don’t even have headphones connected at their work space; or, similarly, that they doesn’t feel comfortable watching videos with their peers around. As likely, they may want to start using the application right away and may not want to take the time to watch an introduction video. But, most importantly, a video is just one tool in one’s toolbox, and getting users from point A (say, registered for a free trial) to point Z (they’re the guru of your product and help their peers use it) takes much more than a video.
Earlier this week, we at WebCollage have launched a new revision of our Content Publisher welcome pages, so I thought it may be a good opportunity to share the techniques we’ve come up with in terms of communicating our application functionality to first-time users.
I tried to outline 7 “tools” you can use to get first-time users to understand and hopefully like you web application. Here goes–
Posted in Application Design, Customer Support, Marketing, Product Design, Product Management, Product Planning, Product Roadmap, SaaS, SaaS Go-to-Market, Software, Software as a Service, Software Engineering, Software Marketing, Software Methodology, Technical Documentation, UI, User Experience, User Experience Design, User Interface Design, UX, Web Applications, Web Help, Web User Experience, Web User Experience, Web User Interface, Web Writing, Website Creation, Website Design
As I had mentioned in a previous post, we are now actively hiring software developers to our development center in Tel Aviv, Israel.
As part of the interviewing process, we see software developers (and other candidates) look at various alternatives, and having a hard time to decide on a potential direction for their software career. The decisions are naturally harder for young developers who haven’t yet established some career path; but, I’m sometimes surprised to see senior engineers who seriously look at options very distant from one another, such as (as one example) building security devices vs. building web applications.
Here’s my two cents on things to look for in starting (and building) a career in software. Some of the considerations below are specific to engineering positions (developers and testers) but many are as applicable to additional roles such as product management, project management, product marketing and at times sales.
Posted in Agile, Agile Software Development, Career Planning, HR, Human Resources, Iterative Development, Jobs, Kanban, SaaS, Scrum, Software, Software as a Service, Software Engineering, Web Applications