Earlier this week I’ve had a chance to present WebCollage’s agile development methodology at a local Agile Practitioners meeting.
At WebCollage, we are releasing a new version of our SaaS based solution to our customers every two weeks. We released 23 versions in 2011, and will be releasing the 6th version of our software over this upcoming weekend. In other words, we are firm believers in agile development and in its ability to help obtain continuous market feedback (here’s a previous post on this topic).
For various reasons, though, agile development has become somewhat synonymous with one specific approach, namely Scrum. Realizing that Scrum is widely accepted, I previously expressed an opinion that Scrum is perhaps an interesting recipe, but is far from being the best approach to SaaS agile development (and web application development in general). I have received quite a lot of feedback on that other post, some with contrarian views arguing that Scrum is perhaps a silver bullet after all.
There’s always something to be said for using the most popular approach. As an old IT saying goes, no one ever got fired for buying IBM. In this regard, there are intrinsic advantages to using Scrum, most notably the industry ecosystem: ability to easily find knowledge, share best practices, etc.
Insomuch as the actual methodology goes, though, there are simply better alternatives for many software development scenarios. Here’s a sketch of how we at WebCollage develop software, and the advantages it has over Scrum. Our approach is an adaptation of Kanban/Lean software development.
Posted in Agile, Agile Software Development, ALM, Application Lifecycle Management, Future of Software, Iterative Development, Kanban, Product Roadmap, SaaS, Scrum, Software, Software as a Service, Software Engineering, Software Updates, Web Applications, Web User Experience, Website Creation
Tagged agile development methodology, Agile Software Development, development scenarios, web application development
I regularly try out new web applications, and I am often amazed to see web applications that assume that a “short introduction video” will get users to understand what the product does and how to use it.
Sure, people love videos, and watch tons of funny cat videos. But, application tutorials aren’t funny cat videos, at least in most cases. For one thing, especially if you’re marketing a SaaS application to business users, it’s likely that users don’t even have headphones connected at their work space; or, similarly, that they doesn’t feel comfortable watching videos with their peers around. As likely, they may want to start using the application right away and may not want to take the time to watch an introduction video. But, most importantly, a video is just one tool in one’s toolbox, and getting users from point A (say, registered for a free trial) to point Z (they’re the guru of your product and help their peers use it) takes much more than a video.
Earlier this week, we at WebCollage have launched a new revision of our Content Publisher welcome pages, so I thought it may be a good opportunity to share the techniques we’ve come up with in terms of communicating our application functionality to first-time users.
I tried to outline 7 “tools” you can use to get first-time users to understand and hopefully like you web application. Here goes–
Posted in Application Design, Customer Support, Marketing, Product Design, Product Management, Product Planning, Product Roadmap, SaaS, SaaS Go-to-Market, Software, Software as a Service, Software Engineering, Software Marketing, Software Methodology, Technical Documentation, UI, User Experience, User Experience Design, User Interface Design, UX, Web Applications, Web Help, Web User Experience, Web User Experience, Web User Interface, Web Writing, Website Creation, Website Design
I was recently amused to bump into what seemed to be a silly offer: instead of developing your own marketing site for your
software-as-a-service business, buy a ready-made SaaS template site, swap in
some text and perhaps a few images, and get yourself a working site in minutes.
I had never spent time thinking which professions could use
ready-made site templates. If I had been forced to provide a quick answer, I
would have probably come up with some freelance professions (there would always
be “About Me” and “My Portfolio” pages, for one thing).
But, coming to think of it, it isn’t as clear that many professions or business
categories can truly live with a template-based site. I’m wondering: would all
local cleaners tell their story in a similar way?
Well, it may be that marketing SaaS businesses is simpler than
marketing local cleaners.